Messaging & Text Links

IMPORTANT: Do not use TurboTax messaging from previous tax years! Only the messaging on this page is pre-approved for use in Tax Year 2019.

Recommended use:


Social Media Posts

If your financial institution has a Facebook page or Twitter account, use these pre-approved posts to provide your customers with relevant tax season information and information about your TurboTax offer.

Search Key Words

If you have a dedicated page for your TurboTax program, make sure to add these key search words to your Search Engine Index so your customers can find your TurboTax offering easier!

Early Season

Use this messaging in November/December, before the tax season has officially started, to tell users how they can get ready and estimate their upcoming refund.

Peak Season

Use this messaging from Early December through late March.

Late Season

Use this messaging from late March through the end of tax season.

Military (use December through mid-April)

Use this messaging to talk specifically to active duty military & reservists.

Self-Employed (use December through mid-April)

Use this messaging to market TurboTax Self-Employed from early December through mid-April.

TurboTax Premier (use December through mid-April)

Use this messaging to market TurboTax Premier to your customers that have investments, from early December through mid-April.

TurboTax Live (use December through mid-April)

Use this messaging to market the new TurboTax Live product from early December through mid-April.

Spanish Language (use December through mid-April)

Use this messaging to talk specifically to your Spanish speaking customers/members/employees.